According to the findings of a survey released earlier this week by the Pew Internet & American Life Project, nearly 57 percent of the participating mobile-phone app users said that they have either uninstalled a downloaded app or refused to install a new app because of privacy concerns.
The response of the participants came in Pew's new survey which chiefly assessed mobile phone users and privacy; with more than half of the respondents admitting that they have declined to download an available app due to concerns about the collection of their personal information or have deleted an earlier-installed app from their handsets.
Specifically, the Pew survey found that concerns about the amount of personal data which an app would potentially collect had led 54 percent of the study-participants to decide against the installation of an app; while the revelation about the information an already-installed app had actually collected prompted 30 percent of them to uninstall the app.
Noting that the findings of the Pew survey that "many app users are taking privacy considerations into account" have come at a time when there has been a steady increase in the use of mobile apps, Pew's senior research specialist Mary Madden said that the survey has noteworthy implications for the mobile industry.
About the survey's findings, Madden said in an email: "This data suggests that the way personal information is shared or collected by an app can make or break a user's decision to download or otherwise engage with that application."
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